Sometimes we get unusual requests. One such request came from a client in New Mexico. Their request was use a particular list of fonts existing on the client’s PC computer:


For practical reasons they wanted to replicate the look of the logo on other materials using the same font in the final graphic design. NOTE: Since this logo design was created, font foundries are common online. Fonts are now easy to purchase and generally inexpensive!

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Step 1

After showing the client their name using the font families they own, we can now begin the logo design. These three concepts using one of the client’s unique type fonts with an alteration to one or more of the characters.

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Graphic Design – Step 2

Once a client has chosen a concept they like we provide alterations. The alteration in a logo design concept can involve combining one concept with another. In this case, the initial is the focal point and we have started to narrow the logo design to the final concept:

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Logo design version 4


Graphic Design – Step 3

In this final stage the client has chosen their favorite font and has indicated a desire to also have an icon representing their brand. We can now show variations on how the font and icon might be used. Here you see the chosen font family with the icon. This is called a “Letter Mark”. To view other types of logo designs click here.

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Graphic Design – Step 4

Budget is a big concern for every client. Not every client can launch their business with a logo for every need. This is why we have provided three logo design packages to help new business owners.

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Graphic Design – Step 5

Graphic design and logo design should always build the brand. As a graphic design agency we work hard to show the client ways they can save money. Here is an example of the logo design ‘ganged-up’ on one printed sheet for maximum yield. The results: business cards, hang tags, and postcards.
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“Stephanie really knows how to LIFT YOU UP! She’s uplifting, creative and has a long track record of designing websites in San Diego and Santa Fe. If you’re looking for someone fun, friendly, and experienced, I highly recommend Stephanie West and Go West Design for your creative marketing needs.” – Mark E.

Stephanie West

Author: Stephanie West

Imagination is a wonderful part of the journey in our service to our clients. It starts with our client’s passion for what they do. Creativity is sparked and ideas float in the air waiting to land. Can you tell we enjoy what we do?