10 Graphics to Watch – How You Can Stand Out
Presented: Wednesday, February 1, 2017 at the BNI Chapter: Phoenix Rising, Santa Fe Women’s Club, 1616 Old Pecos Trail 87505
How You Stand Out
- Metallic Foil Stamping
The greeting card industry knows metallic foil stamping is essential to the sale of greeting cards. For businesses, foil stamping on business cards almost disappeared with the evolution of online printing. Why? Cost mainly. The costs have come down and can be significantly improved with a higher quantity in your ordering
When you only have one chance to make a great impression, foil stamping conveys both a sense of class and authority.
- Spot Varnish
Similarly, spot varnishing also became rare. For those of us in graphic design, placing a spot of varnish on specific areas of a marketing material is very exciting. Spot varnish adds an eye-catching richness.
Varnish makes color POP! Spot varnish conveys an impression in quality.
- Give Aways
In the past, give aways were most commonly thought of as your business card or a imprint on a ball point pen. We think of give aways as a product your audience will keep. For this reason, we like creating bookmarks to remind clients to call you.
The bonus? The cost is roughly the same as a business card.
- Brochures & Rack Cards
A bit more challenging is brochure design and rack card design. Why? The GOLDEN area is 3” inches from the top. The message and brand has to be compelling for people to notice. Certainly when our marketing piece can getting stuck behind other papers. Be sure to have what peeks out your best.
With the US Postal Service created EDDM – everyday direct mail – it became a whole lot easier to focus on a demographic and reduce production expenses. Our graphic design services help you have a template you can use to reinforce your brand.
Try to make an offer with every item you hand out. See our PDF handout on 10 GRAPHICS TO WATCH with ideas we can help you express!
There is a proven formula for fliers. Studies have shown where and how the eye moves in tour American culture. Be sure to put your audience first. YOU, come last!
Overlooked are the many uses labels can have in your marketing. Once made, labels can be placed on self-published books, file folders, and note cards, CD’s and gift bags for lasting impressions.
Creating a product can bring you streaming income! An envelope, cover, hangtag or label with your website becomes your calling card.
Infographics can convey messages and complex information instantly. They go beyond “telling” people about what your brand, products or services. Infographics “shows” them with visual content which is far more effective.
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