Email Marketing Workshops

Requirements: You must be experienced with opening and receiving email, using a computer and the internet in order to participate in these classes. You can bring a laptop if you want to work hands-on. We will not provide laptops for you.

Demonstrations: To show the latest capabilities in email marketing we will use Constant Contact, the industry leader. What you learn may be applied to other suppliers depending their capabilities. Upon request you can receive a spread sheet comparing providers.

Cost with tax included

.5 – 1hr. early: $21.69 / 3-day prior: $32.53
2 hours early: $43.38 / 3-day prior: $54.22
3 hours early: $65.06 / 3-day prior: $75.91
4 hours early: $86.75 / 3-day prior: $86.75

Hosted By Graphic Sky Printing

MAP: 3218 Calle Marie, Santa Fe, NM 87507

Space is limited to 10 people. Pre-registration required.

REGISTER

Register by EMAIL with date of the Workshop you want to attend. We will send you an invoice for your records and payment options.

Email Marketing Quickstart

Thursday, March 14, 2hrs, 2:00pm – 4:00pm

Email Marketing: We understand that kickstarting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have, including time, a marketing budget and onsite expertise. That’s why we are offering a workshop that it is designed to help you finally launch your email marketing campaign without breaking your budget or taking up too much of your time.

We guarantee that by attending this workshop you will walk away with:

  • An understanding of the Basics of creating mobile responsive emails that produce real results – Stephanie West presenting
  • Great ideas for Content – Andy Smith presenting
  • Knowing more about Email Security & Privacy – Dharam Khalsa presenting

Time to give your business the attention it deserves.

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Cut Out Boring Subject Details in Your Email

Tuesday, May 14, 1-hr, 1:00pm – 2:00pm

Content: As a small business, you have an advantage over larger businesses. You see and interact with your customers often. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, Andy will show you what it means to make email subject lines and I will show you how to personalize based on what you know about your subscribers. 

Instructors: Andy Smith and Stephanie West. Questions? Call 505-303-1551.

Automate Your Marketing!

Tuesday, May 14, 2-hrs, 2:30pm – 4:30pm

Automated Emails: Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers and inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, and provide incentives for action and engagement – they work automatically while you focus on your business. This seminar will help you learn the difference between automated messages and autoresponder campaigns and decide where autoresponders can help you do better marketing communications. You’ll gain an understanding of key actions that trigger emails to be sent, identify what steps to take to design effective autoresponder campaigns, and design the “evergreen content” that works best for your audiences. I will also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!

Time to give your business the attention it deserves.

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Email Marketing Workshop for Artists 101

Thursday, Jul 18, 4-hrs, 10:00am (1hr lunch break) 3:00pm

Content:What is the first impression you give when people see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing for artists. We’ll learn what it really is (and isn’t) and what it can do for your business. You’ll walk away with five easy steps to harness the power of the inbox!

This includes:

  1. learning how to grow a healthy list,
  2. create great content,
  3. customize a mobile-friendly template that matches your brand,
  4. get people to open your email,
  5. and track your results.

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Leverage this powerful tool for: simplicity, automation & results.

Instructors: Andy Smith and Stephanie West. Questions? Call 505-303-1551.

Email Marketing - BEYOND BASICS

Thursday, July 25, 4-hrs, 10:00am (1hr lunch break) 3:00pm

Perfect for selling tickets, merchandise and services: As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.

In this workshop, we’ll show you what it means to:

  1. personalize your email campaigns
  2. how to add simple personalization in your subject lines
  3. how to personalize based on what you know about your subscribers

BENEFITS:
• Key to email opens
• What results tell you
• Set up an autoresponder
• Events & Invitations
• Selling products or services through email

Time to give your business the attention it deserves.

How to Have Your Best Holiday Season Ever Using Email Marketing

Thurs, Sept. 19, 4-hrs, 10:00am (1hr lunch break) 3:00pm

Prepare for the Holidays: Consumer spending is higher in the holidays than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist. During this session, you’ll learn how to select just the right offer for your ideal audience, create a quick and effective promotional plan, design an offer that stands out, reach new customers and spread the word using social media, and keep the holiday momentum going throughout the new year. If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.

Instructors: Andy Smith and Stephanie West. Questions? Call 505-303-1551.

Last-Minute Holiday Email Marketing Ideas

Thurs, Nov. 14, 2-hr, 9:00am – 11:00am

Last Minute Holiday Email Marketing: Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. During this session, you’ll learn last-minute holiday email ideas, time saving tips to creating an effective holiday email, how to put together a quick and easy promotional plan, and more!

If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals. 

Instructors: Andy Smith and Stephanie West. Questions? Call 505-303-1551.